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Products
Smart Taxi is a innovative solution created by Execute IT which is an attractive advertising and entertainment tool for taxi corporations and advertisers.
Through integration of mobile application with a dedicated content management system (CRM) and a regular tablet with a 4G module, we have obtained a smart device for delivering advertisement and information content that you can easily mount on taxi head restraints. By making this product, we have created for our clients a platform that improves the quality of the carrier's services and gives advertisers an unique opportunity to reach taxi users with dynamic content.
Currently we have multiple taxi carriers with hundreds of vehicles that benefit from our solution in Western Europe where our software operates faultlessly from the very beginning of cooperation which was established few years ago. Our experiences abroad show that taxi passengers value this multimedia services and demand for appropriately equipped taxis increases.
How it works?
To use SmartTaxi technology you simply need to install application on any Android tablet. After its launch, the tablet switches into permanent interactive kiosk mode. Through permanent use of internet connection we receive a mobile interactive kiosk which we can manage remotely in real time.
Tablets are mounted on head restrains in a special cases that on one hand assure safety of the device and on other safety of the passengers. Apart from that front panels of the cases can be equipped with convenient external ports (i.e. USB) which allow taxi users to charge their phones or other gadgets if necessary.
Capabilities
Smart Taxi offers wide range of service channels. In currently operating systems our clients usually choose following main system functionalities:
Infotainment/Apps
Beacons
Taxi Guide
Top Brands
Get Deals
System of advertisement statistics and user activity monitoring
In each implementation there are vast possibilities to personalize both the main functionalities of the system and functionalities of each segment according to individual needs. Apart from that there is also possibility to change main viewing options of each functionality in order to achieve desired graphic and business result.
All desired functionalities as well as main Infotainment sheet are fully c1ustomizable depending on needs.
Beacons is a system for creating territorial advertisements. Thanks to the use of GPS technology, we can create advertisements that are displayed when a taxi is going to enter the defined region surrounding location specified by the advertiser.
Taxi Guide functionality
Taxi Guide is a practical guide and advertisement tool of the most interesting places in the city. In this sheet we can advertise any business by placing information about offer along with the promotion codes, which will encourage passengers to visit and take advantage of the offer. In addition, the guide is divided into categories depending on the type of business in order to simplify research about desired service.
Top Brands functionality
Top Brands sheet is a place that allows clients to advertise their business in the form of an interactive advertising campaign. Campaigns placed here at the advertiser's request may have more complex capabilities like for example multilevel content navigation that allows user to find additional advertisement information that may be interesting for him but are not displayed on the campaign's main page.
Get Deals functionality
Through Advertisement statistics and monitoring of user activity embedded in the Platform we have the possibility to obtain detailed statistics of users activity on devices as well as information about advertisements that are most popular etc.. This allows to evaluate immediately the effectiveness of advertising campaigns and their modification.
Data which is gathered and processed by the system is fully customizable depending on needs.
Get Deals is usually placed inside advertisement campaigns. Whenever passenger is interested in discounts offered by advertiser this functionality gives him possibility to scan adequate QR code with his mobile or send promotion code to his e-mail. It allows to use discounts offered by advertisers after leaving the taxi.
Quality
improvement of carriers service quality through implementation of enhanced transportation standards which increase its attractiveness in comparison to other carriers.
Improved Campaign Results
increased effectiveness of the advertisement campaigns achieved through real time content management depending on profile and preferences of the client.
Price
by using tablets as hardware cost of expanding interactive kiosks network is decidedly lower in comparison with regular dedicated devices which apart from screens require separate on-board computer.
Size
due to small tablet size and its mobility our solution provides much more flexibility during installation in the vehicles without permanent physical interference with car components.
Mutual Profits
every side involved in system implementation benefits. Doesn’t matter whether you are taxi carrier, media owner, taxi user, service provider, media house or advertiser – everyone gains.
Become a partner
Get Deals is usually placed inside advertisement campaigns. Whenever passenger is interested in discounts offered by advertiser this functionality gives him possibility to scan adequate QR code with his mobile or send promotion code to his e-mail. It allows to use discounts offered by advertisers after leaving the taxi.
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